The first in the CIS affiliate marketing exhibition – RACE 2012

You are invited to attend the first in the CIS affiliate marketing exhibition – Russian Affiliate Congress & Expo to be held November 7-8, 2012 in Moscow.

The organizers plan to hold the exhibition annually and turn it into a major professional event for Russia’s affiliates.

Affiliate marketing is a widespread form of business partnership, which is popular due to high efficiency and low-cost. It is defined as a method of business promotion whereby the partner (affiliate) receives a fee for each visitor, subscriber, customer attracted or sale carried out thanks to his efforts, thus it’s a type of performance-based marketing. Affiliate is an intermediary between buyers and sellers. Affiliate programs along with SMM are the most actively developing marketing type worldwide. It is estimated that affiliate programs account for over 65% of all marketing activities of foreign companies. Affiliate programs play a significant role in e-retailers’ marketing strategies. At present this type of marketing is at the development stage in Russia and other CIS countries.

The event is targeting both domestic and foreign vendors and affiliates successfully involved in affiliate marketing, as well as those planning to master this area, the owners of products, brands, portals and services, internet marketers, internet project managers, SEM/SEO professionals, webmasters, owners of affiliate programs and vendor sites, marketing and advertising agencies, etc.

Expo themes

• Gambling (casino, betting, poker, bingo, etc.)

• Trading (foreign exchange, equity, commodity)

• Finance (payment systems, loan programs, banking, leasing)

• Adult goods and services

• Advertising

• Arts and leisure (tickets, cultural values, recreational media and portals, books, flowers, arts and crafts, music, travel, amusement, computer and social games, online TV, hotels, nightclubs, entertainment centers, etc.)

• Equipment (car, home and office equipment, computers and accessories, professional equipment, mobile and fixed line communications)

• Consumer goods (clothing, haberdashery, industrial goods, cosmetics)

• Education (courses, training, universities, schools)

• Foodstuffs (food, alcoholic and soft drinks, confectionery)

• Business (business press and portals, business services, legal services, franchising, licensing, marketing, certification, etc.)

• Luxury segment (jewelry, hotels, restaurants, nightclubs, arts, clothing, and other luxury products)

• Real estate (residential complexes, real estate agents, developers)

• Healthcare (clinics, cosmetic procedures, plastic surgery, pharmaceuticals, herbal therapy, homeopathy)

• Sports (sports and fitness clubs, manufacturers of sports equipment, apparel, sports accessories and healthy lifestyle products)

• Jobs (head hunting portals, freelance, extra income, MLM, etc.)

• IT (software)

• Miscellaneous (dating, leisure, etc.)

 

Successful participation in an affiliate program is a very laborious process demanding specialized knowledge.

The aim of the congress and expo is creating common platform for communication, training, promotion and conclusion of business agreements in all areas of affiliate marketing.

The event includes seminars featuring general educational program:

• Showcasing new, popular, stable and profitable affiliate programs.

• The affiliates will learn how to compete for SEO traffic, increase website and program conversions, build a great website, and           other aspects of affiliate website operation.

• Tips on proper selection of affiliate programs. Independent reviews of the affiliate programs.

• Business expansion. Finding new business partners.

• SEO community platform enabling owners of affiliate programs to quickly and effectively spread news about their products.

• The conference, where leading industry experts will teach you all aspects of affiliate program operation.

 

RACE – an innovative solution for your business!!!